Positive Social Change: Microsoft Summit 2017


Just over a week ago, Microsoft launched their free global Tech Summit in Sydney. This is their first ever attempt at this event, and a success story which will now move ahead into 13 other countries. This first summit took place at the International Conference Centre (ICC) in Sydney’s Darling Harbour from 14-17 November and brought C-Suite/BDMs, Partners and the tech community together over the course of one week. The conference provided expertise, skills, and connections for businesses and individuals to network, discover, and share their solutions in a digital landscape that is transforming at an increasingly rapid pace.

The Summit was kicked off by local Microsoft managing director Steven Worrall, who announced that “cultural transformation is the vital ingredient to any successful digital transformation”. Microsoft’s global head of industry, Toni Townes-Whitley elaborated on a similar theme, asserting that public and commercial leaders have a responsibility to establish business success that delivers a positive social impact. “Global companies like Microsoft need to think of the broader societal implications and transform responsibly,” she said, a statement that strikes a chord with what we are trying to achieve at 360dgrees.com.


360dgrees.com was the first ISV (Independent Software Vendor) Microsoft partners that were selected & invited to participate and showcase within the beating heart of the summit – the expo area. We were hugely excited to be involved as this is the world’s first expo where ISVs were included in the Data and AI story. As Microsoft partners, the Summit was a fantastic opportunity for us to share our transformative solutions, make new connections, and strengthen our existing relationships. However we also find the key themes and ideas shared at the conference to resonate strongly with our drives and beliefs, with a strong emphasis on success being driven by “the ability of companies to adapt both their leadership and their organisations for the digital era” as Worrall put it.

New technologies and solutions, like 360dgrees.com, are defining incredible new business opportunities at a rapid pace. From the global macro view to local industry deep dives, it’s a tangible solution to advance organisations’ digital transformation. But significantly, we are dedicated to ushering positive social change by revolutionising the way safety training is delivered. The fundamental goal of the 360dgrees.com platform is perfectly summarised by Microsoft’s mission statement – “empower every person and every organisation on the planet to achieve more”. This is the core promise of our platform, to simply deliver the advantages of interactive reality software to anyone. The feedback from our customers and partners throughout the course of the week was overwhelmingly positive and we look forward to the future.

To learn more about 360dgrees.com safety training, visit 360dgrees.com/safety-training/.

The 360dgrees.com Platform Now Supports Flat Video Gamification

by Max Harris, Media Producer at 360dgrees.com
  • 360dgrees.com’s Interactive Reality platform empowers anyone to create immersive, interactive experiences
  • The platform now supports flat videos, allowing users to augment non-360 video with POS and interactive links between videos that the viewer can control.
  • The process is simply, easy, intuitive and powerful.

As Mixed Reality has rapidly expanded into the mainstream in 2017, devices and software platforms have become increasingly accessible and affordable. The Oculus Rift and HTC Vive dropped in price significantly (triggering major market share booms), consumer-grade headsets like the Oculus Go were announced, and development platforms like Apple’s ARKit and Nvidia’s Holodeck were opened.

360dgrees.com is committed to bringing Interactive Reality further into the mainstream with a video platform that empowers anyone to create dynamic immersive experiences. Simply upload 360 degree video content and augment it with interactivity through a simple and intuitive interface.

Now 360dgrees.com is excited to announce the introduction of flat video functionality, meaning that anyone, with any camera, can easily and quickly create and gamify dynamic, interactive, flowing experiences.

This is achieved by placing interactive hotspots into your videos – points of sales that can open forms, link to websites, or transition to other videos – empowering the creation of flowing narrative paths that the user can choose between. These hotspots can be moving or static; invisible or represented as virtual objects. The implication is that you can gamify your content, and create decision-based interactive videos that can be used for entertainment, education, or training. You can insert custom or preset icons, badges, timers, text, picture-in-picture interfaces – and the possibilities are limitless. The platform also provides analytics and insights into how users respond to the interactivity and the choices that they made.
Check out this interactive video created for Sydney Aquarium on the 360dgrees.com platform which employs both flat and 360 degree video. Click the interactive hotspots in the video represented by the shark and the “buy” graphics to trigger different sections of the video.

To sign up or learn more about the platform, visit 360dgrees.com. Our experts are waiting to empower you to create your own interactive experiences.