The Platform Now Supports Flat Video Gamification

by Max Harris, Media Producer at
  •’s Interactive Reality platform empowers anyone to create immersive, interactive experiences
  • The platform now supports flat videos, allowing users to augment non-360 video with POS and interactive links between videos that the viewer can control.
  • The process is simply, easy, intuitive and powerful.

As Mixed Reality has rapidly expanded into the mainstream in 2017, devices and software platforms have become increasingly accessible and affordable. The Oculus Rift and HTC Vive dropped in price significantly (triggering major market share booms), consumer-grade headsets like the Oculus Go were announced, and development platforms like Apple’s ARKit and Nvidia’s Holodeck were opened. is committed to bringing Interactive Reality further into the mainstream with a video platform that empowers anyone to create dynamic immersive experiences. Simply upload 360 degree video content and augment it with interactivity through a simple and intuitive interface.

Now is excited to announce the introduction of flat video functionality, meaning that anyone, with any camera, can easily and quickly create and gamify dynamic, interactive, flowing experiences.

This is achieved by placing interactive hotspots into your videos – points of sales that can open forms, link to websites, or transition to other videos – empowering the creation of flowing narrative paths that the user can choose between. These hotspots can be moving or static; invisible or represented as virtual objects. The implication is that you can gamify your content, and create decision-based interactive videos that can be used for entertainment, education, or training. You can insert custom or preset icons, badges, timers, text, picture-in-picture interfaces – and the possibilities are limitless. The platform also provides analytics and insights into how users respond to the interactivity and the choices that they made.
Check out this interactive video created for Sydney Aquarium on the platform which employs both flat and 360 degree video. Click the interactive hotspots in the video represented by the shark and the “buy” graphics to trigger different sections of the video.

To sign up or learn more about the platform, visit Our experts are waiting to empower you to create your own interactive experiences.

5 ways technology is changing the work


All around the world, jobs are evolving thanks to technology such as virtual reality

Technology is all around us. So much so that some people are fearing for their jobs. The perception is that their skills will be replaced by robots and they’ll find themselves out of work.

While many jobs are now relics from days-gone-by (think the ice delivery man, the vinyl record manufacturer and the switchboard operator), what technology does do is create opportunities for new jobs. For example, the aforementioned jobs have given way to the refrigerator repair man, the digital sound engineer and the online customer care consultant.

An article recently published by Forbes about whether or not technology will be responsible for economic turmoil caused by job loss concludes that “Technology doesn’t create new jobs for people to do. It frees people to go off and invent new jobs to do, ones which meet some other human desire or want.”

So what kind of jobs will technology allow us to have in the future? These are some professions that will increasingly be in high demand.

Aerial Drone Technician

With the use of drones on the rise, the people who service and operate them will also increase. Drones are useful for a lot more than fancy wedding photography… they are already being used to survey disaster areas, to help with insurance claims and even to transport human organs high above the busy streets of a city.

As the concept of self-flying, passenger carrying dronesinches towards reality (prototypes have already gone on show at tech conferences), a career in drone supply, management or maintenance is well worth considering.

Artificial Intelligence Developer

With the influx of Siri, her pals Alexa and Cortana as well as countless chatbots, artificial intelligence is quickly integrating with our lives. But as smart as these systems appear to be, right now someone does have to be at the wheel.
Artificial Intelligence offers a range of employment opportunities, including software developer, trend researcher, and data analyst. These jobs will be in high demand in the near future until we figure out a way to automate the automation process!

Virtual Reality Designer

While we’re preparing to step into virtual worlds via our fancy Oculus Rift headsets, somebody has to create these worlds for us to step into. These designers don’t just have to understand technology, but also interiors and vast outdoor landscapes. They will have to have a deep knowledge of how humans interact with their environment in order to create believable, compelling virtual worlds that will completely surround us.

Quantum Computing

Quantum computing is being described as the ultimate disrupter. In a nutshell, it creates a complex system that is able to process exponentially more information than the computers we use now. A basic explanation of this technology is that today’s computers have to solve problems in sequence, whereas in the future they will be able to solve countless problems at once.
Quantum Computing is fledgling right now, with labs being set up around the world to investigate the possibilities that this new science can contribute. The more minds that are on deck, the faster we will be able to develop and test new drugs, accelerate space exploration and even more accurately forecast the weather.

360 Degree Videographer

Filming in one direction at a time? How turn of the century?
Modern videographers are adding 360degree cameras to their equipment swags, making the most of this latest way of capturing all the action. 360 video can be used for tourism videos, museum and educational tours, shopping experiences and immersive gaming. The best videographers will be experts at capturing everything in intricate detail and in a way that feels as realistic as possible.