How Mixed Reality Gave Me Purpose & Made My Daughter Proud

Written by Toby Ellis, CEO at 

I’ve worked in the Innovation and Technology sector for a few years now, but it was a simple yet really confronting question my 8-year-old daughter asked me at breakfast one morning that forced me to think about technology, what I do, why I do it and helped to pivot the focus of our entire organisation. I’ll get to her question in a minute… 

I want you to think about training. Imagine safety training for a warehouse.  There are 10 people in a room and none of them want to be there. They would all prefer to be back doing their jobs. They’re working from a folder and in that folder, is a question. That question is “should you be looking at your personal device while walking across the warehouse floor where there are forklifts and PT’s operating?” Now, no-one gets that question wrong, but it doesn’t change behaviour because the second they leave that training room they’re all on their mobile phones.  

Now I want you to reimagine that training using our platform. First, the participant puts on the Mixed Reality headset and is immediately immersed in the environment. They are in the warehouse. They take the point of view of the person walking across the warehouse when they hear an SMS and a phone appears at the bottom of their view. They look down to read the text and in that split second, they are hit by a forklift.  Sounds a bit rough right, but not nearly as rough as not getting home to your kids. 

Did you know, that in Australia at the end of August 115 people had died as a result of workplace accidents and that that number is higher than the corresponding period last year?   Workplace accidents cripple people financially. A global number of cost is touted at $6bil but the impact on individual families is devastating. You see the problem is, traditional safety training produces poor real participation rates, low knowledge retention and is done in abstraction of consequence. 

Our Mixed Reality Training Platform creates immersive, interactive, gamified training experiences that makes it impossible to not be present and engaged during the training. We turn training into a game where you make decisions and learn by doing not by reading and data tells us that when you learn by doing you can lift knowledge retention from 5% to 75%. When you experience consequence, you get to feel the outcomes of your decisions and that’s what drives behavioural change.  

You become the forklift driver, the nurse, the student, the teacher. You’re not doing the training, you’re in the training. Actively participating, making decisions and experiencing the outcomes of those decisions. 
If safety and training are important to your organisation and you aren’t taking advantage of Mixed reality technology then please reach out to us today as we have a platform that can help you tomorrow. 
Now, back to that question my little girl asked. Matilda said “Daddy, how do you make your money?” At the time, my answer was “Ï help people see things differently using technology.” It was a cool answer but it lacked purpose. I wanted more purpose. My parents are teachers, my wife’s a teacher, my brothers served in the navy, I have cousins in the police force and friends who are nurses. I wanted more purpose in my work. I didn’t like my answer so I sought to change it. Now, our platform is making a real difference to businesses and communities. The next time my kids ask me how I make my money I am able to say, “Daddy helps people go back to their families the same way they went to work: Safe.”

To learn more about and how we drive real outcomes through virtual training, get in contact with us or visit

5 ways technology is changing the work


All around the world, jobs are evolving thanks to technology such as virtual reality

Technology is all around us. So much so that some people are fearing for their jobs. The perception is that their skills will be replaced by robots and they’ll find themselves out of work.

While many jobs are now relics from days-gone-by (think the ice delivery man, the vinyl record manufacturer and the switchboard operator), what technology does do is create opportunities for new jobs. For example, the aforementioned jobs have given way to the refrigerator repair man, the digital sound engineer and the online customer care consultant.

An article recently published by Forbes about whether or not technology will be responsible for economic turmoil caused by job loss concludes that “Technology doesn’t create new jobs for people to do. It frees people to go off and invent new jobs to do, ones which meet some other human desire or want.”

So what kind of jobs will technology allow us to have in the future? These are some professions that will increasingly be in high demand.

Aerial Drone Technician

With the use of drones on the rise, the people who service and operate them will also increase. Drones are useful for a lot more than fancy wedding photography… they are already being used to survey disaster areas, to help with insurance claims and even to transport human organs high above the busy streets of a city.

As the concept of self-flying, passenger carrying dronesinches towards reality (prototypes have already gone on show at tech conferences), a career in drone supply, management or maintenance is well worth considering.

Artificial Intelligence Developer

With the influx of Siri, her pals Alexa and Cortana as well as countless chatbots, artificial intelligence is quickly integrating with our lives. But as smart as these systems appear to be, right now someone does have to be at the wheel.
Artificial Intelligence offers a range of employment opportunities, including software developer, trend researcher, and data analyst. These jobs will be in high demand in the near future until we figure out a way to automate the automation process!

Virtual Reality Designer

While we’re preparing to step into virtual worlds via our fancy Oculus Rift headsets, somebody has to create these worlds for us to step into. These designers don’t just have to understand technology, but also interiors and vast outdoor landscapes. They will have to have a deep knowledge of how humans interact with their environment in order to create believable, compelling virtual worlds that will completely surround us.

Quantum Computing

Quantum computing is being described as the ultimate disrupter. In a nutshell, it creates a complex system that is able to process exponentially more information than the computers we use now. A basic explanation of this technology is that today’s computers have to solve problems in sequence, whereas in the future they will be able to solve countless problems at once.
Quantum Computing is fledgling right now, with labs being set up around the world to investigate the possibilities that this new science can contribute. The more minds that are on deck, the faster we will be able to develop and test new drugs, accelerate space exploration and even more accurately forecast the weather.

360 Degree Videographer

Filming in one direction at a time? How turn of the century?
Modern videographers are adding 360degree cameras to their equipment swags, making the most of this latest way of capturing all the action. 360 video can be used for tourism videos, museum and educational tours, shopping experiences and immersive gaming. The best videographers will be experts at capturing everything in intricate detail and in a way that feels as realistic as possible.