Positive Social Change: Microsoft Summit 2017


Just over a week ago, Microsoft launched their free global Tech Summit in Sydney. This is their first ever attempt at this event, and a success story which will now move ahead into 13 other countries. This first summit took place at the International Conference Centre (ICC) in Sydney’s Darling Harbour from 14-17 November and brought C-Suite/BDMs, Partners and the tech community together over the course of one week. The conference provided expertise, skills, and connections for businesses and individuals to network, discover, and share their solutions in a digital landscape that is transforming at an increasingly rapid pace.

The Summit was kicked off by local Microsoft managing director Steven Worrall, who announced that “cultural transformation is the vital ingredient to any successful digital transformation”. Microsoft’s global head of industry, Toni Townes-Whitley elaborated on a similar theme, asserting that public and commercial leaders have a responsibility to establish business success that delivers a positive social impact. “Global companies like Microsoft need to think of the broader societal implications and transform responsibly,” she said, a statement that strikes a chord with what we are trying to achieve at 360dgrees.com.


360dgrees.com was the first ISV (Independent Software Vendor) Microsoft partners that were selected & invited to participate and showcase within the beating heart of the summit – the expo area. We were hugely excited to be involved as this is the world’s first expo where ISVs were included in the Data and AI story. As Microsoft partners, the Summit was a fantastic opportunity for us to share our transformative solutions, make new connections, and strengthen our existing relationships. However we also find the key themes and ideas shared at the conference to resonate strongly with our drives and beliefs, with a strong emphasis on success being driven by “the ability of companies to adapt both their leadership and their organisations for the digital era” as Worrall put it.

New technologies and solutions, like 360dgrees.com, are defining incredible new business opportunities at a rapid pace. From the global macro view to local industry deep dives, it’s a tangible solution to advance organisations’ digital transformation. But significantly, we are dedicated to ushering positive social change by revolutionising the way safety training is delivered. The fundamental goal of the 360dgrees.com platform is perfectly summarised by Microsoft’s mission statement – “empower every person and every organisation on the planet to achieve more”. This is the core promise of our platform, to simply deliver the advantages of interactive reality software to anyone. The feedback from our customers and partners throughout the course of the week was overwhelmingly positive and we look forward to the future.

To learn more about 360dgrees.com safety training, visit 360dgrees.com/safety-training/.

The 360dgrees.com Platform Now Supports Flat Video Gamification

by Max Harris, Media Producer at 360dgrees.com
  • 360dgrees.com’s Interactive Reality platform empowers anyone to create immersive, interactive experiences
  • The platform now supports flat videos, allowing users to augment non-360 video with POS and interactive links between videos that the viewer can control.
  • The process is simply, easy, intuitive and powerful.

As Mixed Reality has rapidly expanded into the mainstream in 2017, devices and software platforms have become increasingly accessible and affordable. The Oculus Rift and HTC Vive dropped in price significantly (triggering major market share booms), consumer-grade headsets like the Oculus Go were announced, and development platforms like Apple’s ARKit and Nvidia’s Holodeck were opened.

360dgrees.com is committed to bringing Interactive Reality further into the mainstream with a video platform that empowers anyone to create dynamic immersive experiences. Simply upload 360 degree video content and augment it with interactivity through a simple and intuitive interface.

Now 360dgrees.com is excited to announce the introduction of flat video functionality, meaning that anyone, with any camera, can easily and quickly create and gamify dynamic, interactive, flowing experiences.

This is achieved by placing interactive hotspots into your videos – points of sales that can open forms, link to websites, or transition to other videos – empowering the creation of flowing narrative paths that the user can choose between. These hotspots can be moving or static; invisible or represented as virtual objects. The implication is that you can gamify your content, and create decision-based interactive videos that can be used for entertainment, education, or training. You can insert custom or preset icons, badges, timers, text, picture-in-picture interfaces – and the possibilities are limitless. The platform also provides analytics and insights into how users respond to the interactivity and the choices that they made.
Check out this interactive video created for Sydney Aquarium on the 360dgrees.com platform which employs both flat and 360 degree video. Click the interactive hotspots in the video represented by the shark and the “buy” graphics to trigger different sections of the video.

To sign up or learn more about the platform, visit 360dgrees.com. Our experts are waiting to empower you to create your own interactive experiences.

How Mixed Reality Gave Me Purpose & Made My Daughter Proud

Written by Toby Ellis, CEO at 360dgrees.com 

I’ve worked in the Innovation and Technology sector for a few years now, but it was a simple yet really confronting question my 8-year-old daughter asked me at breakfast one morning that forced me to think about technology, what I do, why I do it and helped to pivot the focus of our entire organisation. I’ll get to her question in a minute… 

I want you to think about training. Imagine safety training for a warehouse.  There are 10 people in a room and none of them want to be there. They would all prefer to be back doing their jobs. They’re working from a folder and in that folder, is a question. That question is “should you be looking at your personal device while walking across the warehouse floor where there are forklifts and PT’s operating?” Now, no-one gets that question wrong, but it doesn’t change behaviour because the second they leave that training room they’re all on their mobile phones.  

Now I want you to reimagine that training using our 360dgree.com platform. First, the participant puts on the Mixed Reality headset and is immediately immersed in the environment. They are in the warehouse. They take the point of view of the person walking across the warehouse when they hear an SMS and a phone appears at the bottom of their view. They look down to read the text and in that split second, they are hit by a forklift.  Sounds a bit rough right, but not nearly as rough as not getting home to your kids. 

Did you know, that in Australia at the end of August 115 people had died as a result of workplace accidents and that that number is higher than the corresponding period last year?   Workplace accidents cripple people financially. A global number of cost is touted at $6bil but the impact on individual families is devastating. You see the problem is, traditional safety training produces poor real participation rates, low knowledge retention and is done in abstraction of consequence. 

Our Mixed Reality Training Platform creates immersive, interactive, gamified training experiences that makes it impossible to not be present and engaged during the training. We turn training into a game where you make decisions and learn by doing not by reading and data tells us that when you learn by doing you can lift knowledge retention from 5% to 75%. When you experience consequence, you get to feel the outcomes of your decisions and that’s what drives behavioural change.  

You become the forklift driver, the nurse, the student, the teacher. You’re not doing the training, you’re in the training. Actively participating, making decisions and experiencing the outcomes of those decisions. 
If safety and training are important to your organisation and you aren’t taking advantage of Mixed reality technology then please reach out to us today as we have a platform that can help you tomorrow. 
Now, back to that question my little girl asked. Matilda said “Daddy, how do you make your money?” At the time, my answer was “Ï help people see things differently using technology.” It was a cool answer but it lacked purpose. I wanted more purpose. My parents are teachers, my wife’s a teacher, my brothers served in the navy, I have cousins in the police force and friends who are nurses. I wanted more purpose in my work. I didn’t like my answer so I sought to change it. Now, our platform is making a real difference to businesses and communities. The next time my kids ask me how I make my money I am able to say, “Daddy helps people go back to their families the same way they went to work: Safe.”

To learn more about 360dgrees.com and how we drive real outcomes through virtual training, get in contact with us or visit 360dgrees.com.

How 360° Video is Changing the Future of Safety

By Max Harris, Media Producer at 360dgrees.com

How 360° Video is Changing the Future of Safety

Workplace safety is an essential aspect of every business in every industry.

A lack of proper safety precautions in the workplace impacts not just the individuals who are placed in danger, and their families, but the damages can have financial ramifications at every level of management within a business.
Ensuring employee wellbeing means fostering a comprehensive safety culture.

This is a challenge for employers which is often underestimated. Creating a culture of safety means more than just educating staff on protocol, it means creating a training program which can actual transform the habits of employees. Industries are searching for innovation that can protect the welfare of employees and the prosperity of businesses.

The Problem with Traditional Safety Training

Traditional safety training is usually time consuming, expensive, and struggles to actually change patterns of behaviour in a meaningful way.
In fact it often fails on three key fronts:

A failure to adequately demonstrate the consequences of poor safety protocol.

Seminars, workshops, and tests can only go so far in their demonstration of the personal impact of unsafe procedure. Traditional safety training therefore cannot viscerally convey the consequences of courting danger in the workplace, and so fails to break habits.

A failure to provide training in a way than will translate to experience.

Studies show that the most effective learning is kinaesthetic learning. People learn by doing, and there is a psychological divide between theory and practice.
Learning something which needs to be applied empirically, such as safety procedure, requires more than just a theoretical understanding. Simply being told how and why to be safe will never be fully effective. Furthermore, the stressful reality of a dangerous situation is not adequately prepared for by traditional training.

A failure to engage employees.

Put simply, safety training is often perceived as boring or even frustrating by staff. This means that employees do not commit their full attention to the training, and therefore do not retain the information or its empirical significance.

For these reasons, industries are looking for innovations in the field of safety training that can effectively establish a safety culture and protect employees and businesses as a whole. This is where 360° video steps in.


360° Video

360° video uses either omnidirectional cameras, or a collection of cameras stitched together in post-production, to create spherical videos which can be viewed using a virtual reality headset. With a headset on, the user is in a real world environment where they can look around in every direction. 360° video can also be augmented with interactivity – hotspots which give the user the ability to move between immersive environments, make choices, and more.

So what is the relevance to workplace safety?

360° video means placing the employee in a real environment where they are asked to actually respond to safety scenarios in real time. This can be applied across any industry and in every workplace. 360° solves every problem facing safety training.



Making mistakes is one of the most effective ways to learn. However making mistakes in a real-life safety scenario can be disastrous, costing millions of dollars, and resulting in injury or even death. 360° safety training empowers learning through mistakes by viscerally simulating the consequences. This leaves a lasting impact on the user and will actually change their patterns of behaviour.


360° caters to many different types of learners because it is an immersive experience that creates an immediate engagement from the user. It instils safety responses as instinct because it teaches through action, and thus develops perceptuo-motor skills and cognitive problem solving. It simulates the pressure and stress of making safety decisions in the moment, which will translate to real scenarios.


It is impossible to give half your attention to a lesson in 360° video. It immediately takes full control of your focus by coercing you to interact with your environment, from the first moment you put on the headset and begin to look around. It brings the student to life and is a memorable experience.

Satefy Training 360


Factories, distribution centres, mines, and a range of other industries are already having success implementing 360° VR headset training. Revolutionise the way your business approaches safety by using 360° videos.

Get more information at www.360dgrees.com.

“I hear and I forget. I see and I remember. I do and I understand.” – Confucius

 (Cover Photo by Nan Palmero, licensed under CC BY 2.0A woman using a VR headset at SXSW, 2015.)

The humane side of virtual reality

Virtual reality is the ‘next big thing’, an industry on the precipice of being worth billions that will transform industries including entertainment, engineering and education.

What many people who are resistant to this fancy new technology don’t realise is that it also has the power to help those in need.

Virtual reality and 360degree video can help people to understand what’s beyond their own world. By giving people an understanding of a completely different reality you can prompt them to take actions.

One such example is The Guardian’s recent immersive content 6×9, which allowed users to virtually experience what it is like to be placed in solitary confinement in prison. The purpose of this interactive video was to create a dialogue around the psychological impact of prisoner isolation.

Elsewhere, one agency is using the power of 360degree video to connect WWII veterans with tours of war memorials around the world. This venture was produced to essentially provide a free travel experience to those too old to journey to the destinations that had been so impactful on their lives.

The same agency has worked on a project based in Zambia, which highlighted the plight of the disabled in developing nations. By demonstrating the struggles of someone with limited mobility, 360 video was able to play a part in raising awareness about specialty wheelchairs for people who live on rough and difficult to access terrain.

In Japan, Virtual Reality has been used to treat phantom limb pain, which affects amputees who are plagued by discomfort from body parts that no longer exist. Researchers have discovered it is possible to reduce the pain caused by this affliction by creating replica visuals of the amputated limbs.

Meanwhile, at charity galas in fancy hotels, guests of honour are able to put on a pair of virtual reality goggles to view first hand the work that the charity is doing on the other side of the world. Providing this up-close-and-personal experience can really bring home the charity’s message and help to increase donations.

And in the UK, Microsoft has worked with partners to help young people with autism by introducing them to coding as well as virtual reality. By introducing them to the idea of building something and then seeing it work, the goal was to show participants how they can transfer an interest in IT to a career in the industry.

Virtual reality isn’t just something you watch, it is something you experience. This provides the potential to open doors not just to profits, but to positive change in the world.