Learn the skills required to create a great 360 video
360dgrees video is growing in popularity, but that doesn’t mean that it is easy to get right.
Filming in every single direction and creating a clip that people will enjoy watching requires patience, experience and talent. When done well a 360dgrees video is a powerful tool for boosting your marketing and increasing your revenue.
Here are five steps to pull together a great looking 360degree video and leveraging it to boost profits.
1. Work out your ‘story’
Planning makes perfect in video production. For 360 video, make sure that you work out your storyboard in advance so that you know all the shots you want to get.
Do some location scouting and make sure the light will be in your favour. It’s also important to check that you have the necessary permission if you are filming in a public place.
2. Engage a professional team
Like drone footage, 360degree video is best shot by someone who knows exactly what they are doing. There are certain techniques that are important to make sure that every angle is captured property and that the viewer gets the most out of every shot.
If your video has a presenter, make sure they are well briefed and experienced so that you can minimise the number of retakes on the day.
Having a qualified team add voice overs, music and effects will put the finishing touches on your footage.
Once you have your video edited and ready to go, the next thing is to get people to watch it!
Fortunately youtube and facebook both allow for 360 video so you can upload to these platforms and share to social media if you have a B2C product with a broad audience. Invite your users to check out your clip using their phone so that they can play around and look at all the different angles.
4. Call to action
There’s not much point in creating a beautiful 360 video without any purpose. You should design it with an action in mind, be it booking tickets to a show, shopping in an online retail outlet or planning a holiday.
Decide early on what the plan is for your video and make sure that the call to action message is included in the content.
5. Point of sales
Consider using your video to generate sales. How?
For example, a restaurant with a 360degree video experience can allow customers to click to book the exact table they’d like to sit at.
A retail store could have ‘click to buy’ over popular items.